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Hi I'm Matthew Morgan - entrepreneur, copywriter, email marketing specialist, and founder of Copywriting Blueprint
I’m not going to beat around the bush.
I respect my time, and I hope you respect yours.
So let’s skip the small talk and get right into this.
If you’ve tried this whole “online business” thing, and you want to build a life for yourself with only a laptop and a WiFi connection, have freedom to live wherever you want, drive nice cars, visit exotic places, and never have to worry about money again - keep reading…
I used to be broke.
I used to be in university, saving my money for the weekend, getting up every morning and having literally no goals or motivation to do anything.
I’d live on less than £400 per month, drink the cheapest cider I could find in the off-license, wait around for my student loan to come in so I could go for a nice meal, then repeat for 2 years.
“You’re young man, enjoy it”
That’s what people used to say when I complained about being broke all the time.
Would you enjoy that?
Neither did I.
But I’d see these 20 year old kids on the internet holding stacks of cash up to their ear, while showing off their tacky gold watch that probably cost more than my student loan.
And I’d think, why not me?
Sure, I’m young. But what’s the use being young if you can’t afford to do anything?
I don’t want to be rich when I’m 80 years old and walking around with a zimmer frame.
I want to make money now.
And yeah, that’s what everyone says.
They try trade stocks, or flip stuff on Amazon, and quickly realise that it ain’t easy makin’ green.
But the reason these things never work, is because they’re unsustainable.
I mean, why would you be able to make 6 figures trading Apple stocks, when licensed stock brokers have to go to school for years to learn that skill?
Because it’s BS.
People try these businesses because they look sexy.
They’re very attractive to beginners because clever marketers are able to trick them with quotes like:
“More than $5 Trillion is traded on a daily basis through the stock market”
“Amazon makes billions every day, why not take your cut?”
Yeah... these sound good, but they aren’t very practical.
I mean, of course there’s plenty of money in these businesses.
There’s plenty of money in selling tyres, but you don’t see the Michelin Man bragging about it.
Look, the point is, there’s money everywhere.
But how do you make some?
Well let’s look at the basics;
Companies sell their products, and customers buy them.
Do you see where the money is?
Slap bang in the middle.
If you can insert yourself into the point of sale, you can make a lot of money.
Just by being the middleman.
“But why would someone pay me to be a middle man?” I hear you ask.
Well, because you can help them make more money.
I’d like to introduce you to a skill called copywriting.
You’ve probably already heard of it, but if you haven’t here’s a quick summary.
“Copywriting is the skill of writing words that persuade people to do something.”
In other words, copywriting is selling in the written word.
If you can sell, you’ll never have to worry about making money again.
If you’re tired of listening to some brain dead boss with a double-digit IQ and a triple-digit income shouting at you because you made a mistake, you should probably try copywriting.
I’ve worked pretty much every low paid job there is;
- Building site labourer (Where I’d be covered in muck at 6AM in the freezing cold).
- Waiter (Cleaning baby sick off tables and serving middle aged women too much wine)
- Food Factory worker (Peeling onions for £4 per hour in a freezing factory with an a**hole boss screaming at me every 5 minutes)
And a lot more that I won’t bother mentioning.
Point is, I know what it’s like to be broke and working the worst jobs known to man.
So what changed?
I realised that I didn’t need to work these jobs.
I mean, I never wanted to work them in the first place, but I didn’t know how to get myself out of them.
Also, I was scared.
I was scared to put myself out there and fail.
I didn’t want to be seen starting from the bottom, and I didn’t want to be crap at something.
But then I figured it out.
Everybody starts from zero.
Think Usain Bolt sprinted his way out of the womb at record speeds?
Think Jeff Bezos woke up as a billionaire?
It’s OK to be afraid of failure, but the only way you’ll get through that fear is by starting.
So how do you start?
This is the big question.
You could spend months and months watching YouTube videos, scrambling around for books that teach you how to write like a pro, but let’s be honest - that’s a waste of time.
I’ve been around the block, I’ve watched videos on almost every big “online business opportunity” and I never made any progress.
I read books, messaged copywriters, watched videos, but I never wanted to actually take action.
Eventually, when I got around to it - I went the long route.
I was lost.
A deer in the headlights.
I didn’t know where to start, how to write in a way that actually sells, or find companies that would pay me.
If I had some way to learn all of these things in one place, that kept things simple, and didn’t require me to work 12 hours a day on this, I’d be set.
Unfortunately, as I said, I took the long route, and it cost me so much time.
Lucky for you, I’ve put together this thing I like to call;
Copywriting Blueprint is a step-by-step blueprint for building a highly profitable copywriting business.
It’s a comprehensive video course that will walk you through the entire process of starting and scaling a freelance copywriting business.
When I was starting out as a copywriter, I quickly realised that a lot of the information out there related to copywriting was complicated and impractical.
Every course I looked at was full of fluff.
All theory, no practice.
Yeah, they taught me the basics - but that’s about it.
Nobody shows you how to actually get clients.
Nobody shows you how they write copy, or what you can actually do to write good email copy, landing page copy, or ad copy for your clients.
This course does.
Here’s an overview of the course modules:
The Mindset For Success
The first week is dedicated to mindset. It's practical advice for building the mindset of a wildly successful entrepreneur.
- Everything you need to know to have success with this business
- Practical tips on how to focus and stay disciplined
- This isn't some Oprah BS, it's vitally important info
Psychology Secrets - How To Sell
The second week teaches you the psychology of a customer, and how to use their mind to sell them on products.
- How to use "monkey brain" hacks to persuade people to buy
- How to use Donald Trump's sales tactics to your advantage
- How to dig deep into peoples' fears & desires and drive them to take action
The Secrets To Writing Killer Copy
The third week teaches you actual copywriting tactics that I use to make $1,000s per month with copywriting.
- How I write headlines that kill it, every time
- How to open "brain loops" that keep your customer hungry for more
- Simple tricks you can apply to triple sales for you and your clients
The Ultimate Guide To Finding Clients
This week is worth the value of the course alone. In depth strategies for finding high-paying copywriting clients, updated frequently.
- How I use freelance marketplaces as passive income streams that provide free advertising
- The hidden goldmine with thousands of profitable clients primed for freelance copywriters
- The little-known method from one of the world's largest search engines
Case Study 1.0 - Ecommerce Store
This is an entire ecommerce store's copy written out and analysed. Practice, not theory.
- The exact formats I use to triple sales with plain text emails
- Facebook Ad Copy, and how to write it like a pro
- Everything you need to know to write a killer product page
The $100,000 / Year Copywriting Business Model
This week teaches life after freelancing, and how to scale your copywriting business to six figures.
- Learn how to find great people that will help you scale as a copywriter
- An in-depth breakdown of how you should adapt your business to serve more than just your clients
"I've tried so many copywriting courses, and I was fed up with being given theory-type stuff. Matthew actually goes out and shows you how to apply the stuff he teaches, it's insanely valuable." - Lauren, Supplements Copywriter
Copywriting Blueprint is for you if...
- You're ready to build a lifestyle that provides you total freedom, and ditch the 9-5
- You don’t want to sink thousands of dollars into a business idea (or worse, go into debt for it) just to see it potentially fail
- You’re tired of the scammy, get-rich-quick passive income promises that are made by people who know better but aren’t give you the whole truth
- You’re willing to put in the work if it’s strategic and fits within your current life schedule
This is NOT for you if…
- You’re expecting a magic pill to making money. I can’t promise that.
- You expect results without putting in the effort. You have to be passionate about building a business and willing to put in the time and follow the steps.
“How much time do I realistically need to put into an online business for it to work?”
It depends, there are both free and paid methods for finding clients in the course, students have had success with both. If you decide to go with some paid methods, they'll save you lots of time, and cost between $50 to $100.
That said, the minimum work time you can spend is around 6 hours per week. I'll teach you how to focus and work efficiently in the mindset week, so you'll get more done in 6 hours than most people do in 20.
6 hours per week works out at 1 hour per day, 6 days per week. Sunday is your day off!
You get out what you put in with this course, so if you can do more, you'll find that you get results faster typically.
“I know what I’m passionate about but I just don’t understand how I can turn that into a business”
This is normal. Most people (myself included) have at one point or another dreamed about making a living doing what they loved and doing it with the flexibility of an online business - but have gotten stuck at the “how”.
With Copywriting Blueprint, you can choose a field that you're passionate about, and work with companies in that niche!
“Is it really possible for me to start an online business in this crowded online world? Or is it too late?”
Almost 5 billion people use the internet at the minute, the amount of entrepreneurs in this space is tiny in comparison.
This course will teach you an invaluable skill, and give you the tactics you need to make it work.
You didn't think I'd just give you the course did you?
I've included a bunch of cool add-ons to give you the best possible starting point.
Most copywriters take months or years to succeed, because they don't know what they don't know.
I'll give you some insanely valuable bonuses, like:
- Lifetime access to my VIP Private Coaching Group (Direct access to me and all of the other platinum tier course members, ask us anything, anytime!)
- The "Winning Emails" Starter Pack (My most successful cold email templates, so you won't waste months crafting a good cold email while wasting hundreds of leads)
- My Killer Follow Up Emails (The 2 follow up emails I send AFTER the cold emails, to get more clients)
- Bonus client finding methods (Where you can find highly profitable clients that nobody else can)
- Lifetime Free Updates To The Course (I frequently add up-to-date strategies to help you find clients)
Imagine a year from today...
Imagine a year from today when you have a system in place that brings clients in every month automatically.
Maybe you're making $10,000 per month and you can have multiple copywriters working below you, while you take it easy with a morning martini.
Or maybe you're simply able to add a few thousand bucks a month to your income, wouldn't it be worth taking action today?
P.S. Trust me when I say, once you’ve had a taste of running a profitable and lean online business you’ll never want to go back!
I know what it’s like to be scared to try something new - something that might fail. I literally needed a global pandemic to give me the push I needed to start.
That was scary! And I don’t wish that experience on you.
The beauty of Copywriting Blueprint is that you can get my complete proven system, and skip all of the pain and mistakes that I made - and you can do it on the side while keeping your day job!
It couldn’t be easier or more convenient!
Do your future self a favor and be brave. Invest in yourself, get the training that is guaranteed and proven, and build your OWN marketing business.
Your life will never be the same!
See you on the inside...
Ready To Take Action?Yes!
I offer a 7 day refund policy, as long as you have not viewed any content in the program. If you have viewed any of the content, or it's been more than 7 days, you are not eligible for a refund. No exceptions.
If you are the type of person that refunds digital products, this is NOT for you.
I don't make any wild promises and I don't guarantee results, you will receive excellent training and coaching but you have to put in the work. My students work hard and are rewarded for it, so I don't want someone to join if they're going to half-do everything.